About Us

AIM OF DIRECTORATE MARKETING

The aim of the Directorate: Marketing is to develop, implement, and promote policies, programs and measures aimed at supporting equitable access to competitive and profitable agricultural markets on a sustainable basis. The Directorate comprises of the following Sub Directorates:

• Agro-logistics and Market Linkages
• Commodity Marketing
• Marketing Information and Capacity Building

The function of the Directorate Marketing is inter alia;

• Administer trade measures and agreements;
• Facilitate the growth of fair, open, efficient, and competitive domestic markets;
• Develop policies and strategies and implement programmes and measures to facilitate equitable domestic market access; and
• Liaise with relevant bodies - the marketing value chains.

A. SUB DIRECTORATE: AGRO-LOGISTICS AND MARKET LINKAGES
The function of the Sub-Directorate is to facilitate market linkages and flow of agricultural products between production and consumption points. The Sub-Directorate’s main function is primarily achieved through the following:

• Development of policies, norms and standards for the allocation of market access quotas;
• Manage, monitor and analyse utilization of market access quotas;
• Develop models, facilitate implementation of strategies and mobilise resources to restructure agricultural marketing infrastructure; and
• Facilitate partnerships to link producers and other value chain players to markets and marketing opportunities.

B. SUB DIRECTORATE: COMMODITY MARKETING
The Sub - Directorate: Commodity Marketing's main functions are to ensure increased market access for all market participants as well as promotion of efficient and competitive marketing of agricultural products. These legislative mandates as contained in the Marketing of Agricultural Products Act, 47 of 1996 would be achieved through the execution of the following functions:

• Analysis of specific entry and participation barriers in the agricultural marketing value chain, report on the extent of participation and develop advice on policy changes to promote equitable participation.
• Setting marketing norms, and standards and policies to effect a fair, efficient and competitive agricultural marketing environment and practices.
• Monitoring and reporting on the behaviour of commodity and non - commodity markets with regard to variables such as price, demand and supplies, trade, etc and provide policy advice.
• Developing and maintaining liaison forums with commodity groups, provincial departments of agriculture, farmer associations and other relevant stakeholders to deliberate on issues of agricultural marketing to enhance equitable participation.
• Establishing commodity profiles and commodity outlooks which will lead to reporting on the extent of participation in different marketing value chains and advice on policy change to promote equitable participation.
• Identifying and outlining market access indicators and monitoring performance of market access programmes, using established indicators.
• Advice on tariff and competition policy determination.

C. SUB DIRECTORATE: MARKETING INFORMATION AND CAPACITY BUILDING



The Sub - Directorate Marketing Information and Capacity Building’s main functions are to:

• Develop and implement policies and strategies to address gaps and weaknesses on critical nodes of agricultural marketing value chains.
• Provide agricultural marketing information through agricultural marketing information system (AMIS).
• Facilitate capacity building and training in marketing of agriculture, forestry and fisheries products.
• Analyze the available government market access support measures and design appropriate support packages to leverage market access needs.
• Coordinate the establishment of National and Provincial Market Development Forums comprising key role-players to facilitate market development, growth and support.

SOME OF OUR KEY PARTNERS:

For further information contact: Directorate Marketing
Director: SitembeleKe@dalrrd.gov.za
Telephone: (012) 319 8455
E-Mail:  SitembeleKe@dalrrd.gov.za

Street Address: Sefala Building
503 Belvedere Street

Private Bag x 15
Arcadia
0007